We create brand campaigns that travel far while staying anchored to brand strategy. We also step in as brand custodians, working closely with internal and external teams to execute big ideas, and ensure every expression carries clarity, consistency, and quality.
Commemorating 30 Years of Cisco India
Industry: Technology
Building Pride from the Inside Out
With Cisco celebrating 30 Years of its being, we set out to build a unified storytelling campaign that honored this journey with a focus on strengthening pride amongst employees across the market.
We designed an identity for the milestone, which was built to scale across moments, touchpoints as well as geographies. Our focus was to ensure consistency across communication channels, events, office spaces, employee assets, merchandise and executive engagements, while putting the employees at the centre of the celebration.
We designed an identity for the milestone, which was built to scale across moments, touchpoints as well as geographies. Our focus was to ensure consistency across communication channels, events, office spaces, employee assets, merchandise and executive engagements, while putting the employees at the centre of the celebration.
Strengthening iQOO’s Gen Z Gaming Credibility with the
‘Chief Gaming Officer’ Hunt
‘Chief Gaming Officer’ Hunt
Industry: Consumer Electronics & Technology
Designed for Gen Z: The iQOO CGO Hunt
We worked with iQOO to create The Chief Gaming Officer (CGO) Hunt as an IP designed to plug into Gen Z’s gaming-first mindset. Recognising gaming as a community-driven ecosystem, the idea was crafted to go beyond a conventional campaign, creating a platform that identified, celebrated, and empowered emerging gaming leaders. Rooted in iQOO’s belief that “no dream is too big,” the CGO Hunt blended aspiration, performance, and community recognition, positioning iQOO as a brand that evolves with Gen Z gamers.
We worked with iQOO to create The Chief Gaming Officer (CGO) Hunt as an IP designed to plug into Gen Z’s gaming-first mindset. Recognising gaming as a community-driven ecosystem, the idea was crafted to go beyond a conventional campaign, creating a platform that identified, celebrated, and empowered emerging gaming leaders. Rooted in iQOO’s belief that “no dream is too big,” the CGO Hunt blended aspiration, performance, and community recognition, positioning iQOO as a brand that evolves with Gen Z gamers.
Helmet Heroes: Human Stories at the Heart of Rapido
Industry: Mobility
In partnership with Rapido, we put human storytelling at the forefront, shining a light on their riders and their efforts during the Covid lockdown. The campaign titled Helmet Heroes celebrated these Captains while positioning Rapido as an enabler both for customers as well as its Captains.
Key efforts included:
Positioning Rapido Captains as Warriors - showing how real impact rides on empathy, not just efficiency
Turning Topicality into Emotion: #DearMaa
Industry: Apparel & Fashion
A storytelling campaign celebrating modern Motherhood for Latin Quarters’
Motherhood is often idealised but rarely spoken about. Around Mother’s Day, #DearMaa was created to celebrate motherhood journeys, spotlighting women who’ve navigated personal and societal challenges. By giving real mothers a platform to tell their stories, Latin Quarters reinforced its belief in inclusivity, championing women from all stages, and stories, and empowering them to embrace their true selves.
The campaign unfolded in 3 phases:
The campaign unfolded in 3 phases:
Campaign resulted in
