We help brands own their thought leadership. From research and surveys to shaping the story, we turn insights into clear, snackable content. Whether it’s reports, infographics, or editorial pieces - digital or print, we deliver work that’s refined, relevant, and suited to your needs.
Bringing Cisco’s 2025 AI Readiness Index to Life
Industry: Technology
For the 2025 AI Readiness Index, we partnered with Cisco and Satori Experiences to craft a visually and narratively compelling report. With a focus on design and content direction, we ensured insights were presented clearly and engagingly. Every visual choice, from industry-specific photography to layout, was designed to make the findings instantly readable and impactful.
Industry: Technology
For the 2025 AI Readiness Index, we partnered with Cisco and Satori Experiences to craft a visually and narratively compelling report. With a focus on design and content direction, we ensured insights were presented clearly and engagingly. Every visual choice, from industry-specific photography to layout, was designed to make the findings instantly readable and impactful.
Cisco released the 2025 Hybrid Work Study, which studied how employers and employees are navigating hybrid work against the backdrop of AI. We partnered with Cisco to translate the findings into a digital-first infographic, crafting everything from content to design and layout. Every element was aligned with the report’s visual identity while spotlighting the most compelling data, creating a standalone asset that was instantly digestible for digital audiences.
Developing a bold visual language to enhance insight-driven storytelling
Industry: Communications
In 2024, we conducted Truth Be Told, a study focused on how Gen Z perceives, consumes, and navigates misinformation. The aim was to map and mine the minds of Gen Z to understand the lasting shift in news consumption and the spread of misinformation.
Industry: Communications
In 2024, we conducted Truth Be Told, a study focused on how Gen Z perceives, consumes, and navigates misinformation. The aim was to map and mine the minds of Gen Z to understand the lasting shift in news consumption and the spread of misinformation.
Taking these insights forward, we designed a report built for them - snackable, bold, and written in their voice.
We also translated the findings into social-first, bite-sized content designed to travel across platforms.
Snackable Content for Owned Properties
GenZer’s Tryst with Polls – Delhi Edition
Ahead of the Delhi elections 2025, we conducted a survey ‘GenZer’s Tryst with Polls – Delhi Edition’ to explore how the city’s young voters engage with the election process. As a digitally native generation relying heavily on social media for news, they consume information differently. With this in mind, we translated the findings into snackable, shareable content designed to inform and engage the Gen Z audiences.
Ahead of the Delhi elections 2025, we conducted a survey ‘GenZer’s Tryst with Polls – Delhi Edition’ to explore how the city’s young voters engage with the election process. As a digitally native generation relying heavily on social media for news, they consume information differently. With this in mind, we translated the findings into snackable, shareable content designed to inform and engage the Gen Z audiences.
The IPL Pulse - 2025 Edition
In the middle of the IPL frenzy, we created 'The IPL Pulse' to understand what really drives India’s cricket fans today. From Gen Z’s evolving relationship with the game to the pull of legacy icons and breakout stars, the survey captured how fandom is changing alongside the league itself.
We turned these insights into social-first content, built to move fast, travel far, and keep the conversation alive.
In the middle of the IPL frenzy, we created 'The IPL Pulse' to understand what really drives India’s cricket fans today. From Gen Z’s evolving relationship with the game to the pull of legacy icons and breakout stars, the survey captured how fandom is changing alongside the league itself.
We turned these insights into social-first content, built to move fast, travel far, and keep the conversation alive.
Designing a Gen Z-led personality for iQOO’s Quest Report
Industry: Consumer Electronics & Technology
We partnered with iQOO to create the first of it’s kind iQOO Quest Report. An exploration of the aspirations, career choices and mindset of Gen Z. We led content and layout design, shaping a report that speaks across geographies - crisp, engaging, and built to resonate with a global Gen Z audience.
